AI Insights · Timothy · October 2023
Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in New Zealand Q3 2023
Discover the performance of the top 5 meal kit and specialty food delivery apps on iOS in New Zealand during Q3 2023, including download and active user trends.
In Q3 2023, the performance of the top five delivered meal kits and specialty foods apps on iOS in New Zealand showcased a variety of trends in downloads and active users. Here's a closer look at the data sourced from Sensor Tower.
HelloFresh: Meal Kit Delivery experienced a decline in weekly downloads, starting from around 877 in late June and decreasing to approximately 586 by the end of September. The app also saw a slight decrease in weekly active users, from 22.9K to 20.2K over the same period.
My Food Bag maintained a stable download rate throughout the quarter, hovering between 301 and 414 downloads per week. Despite the stable downloads, no data on weekly active users or revenue was provided.
Vivino: Buy the Right Wine showed a noticeable increase in weekly revenue, peaking at $105 in mid-September, and maintaining around $101 at the end of the month. Weekly downloads remained relatively stable, with a slight fluctuation from 249 to 206. Active users ranged between 714 and 888, showing minor variations over the quarter.
My Muscle Chef had minimal activity in weekly downloads, starting with 20 downloads in late June, peaking at 44 in early August, and then dropping to 10 by the end of September. No data on weekly revenue or active users was provided.
Youfoodz: Custom Meal Plan, which was released in early August, had a modest start with weekly downloads ranging from 2 to 36. Similar to My Muscle Chef, there was no available data on weekly revenue or active users.
For more detailed insights and trends, visit Sensor Tower.
